Perfect Money ecurrency discovers more functional payment solutions. What's new?

Every payment system pursues to offer their users functionality that will prompt them to choose that particular company for their business. This is the point of the current competition between payment systems as on the side of technology there is nothing new that can be invented. It is service quality and functionality that can be improved to attract and retain users.

Among numerous payment service providers at the market Perfect Money stands out as a most advanced and actively developing company. The system regularly introduces new features and updates its services aimed at making the payment experience with Perfect Money easier and more convenient for users, furthermore it seeks to please its customers in some aspects.

Over past months Perfect Money has launched a number of services for its users which cannot be left unnoticed by our journal.

Plastic card deposit for Chinese users

Quite recently Perfect Money introduced an option for Chinese users to top up their accounts via plastic cards issued by one of Chinese banks. Customers in China can deposit their USD accounts using Credit Cards, Debit Cards and Direct Bank Payments. The feature is available for the users from their accounts. They just need to log in, select Chinese language and press Deposit button to see China Union Pay option in the list of top up methods.

6 Methods for Getting a Flood of Referrals!

by David Frey

Yes, I admit it – I hate asking for referrals – don’t you? Be honest. Doesn’t your heart start to pump faster and hands start to sweat even thinking about asking a customer for a referral? If you’re like me, you hate to impose on others. Asking for names of friends or family members almost makes you feel as though you’re selling a multi-level marketing opportunity.

Not to worry. There are many ways to get a continual stream of qualified referrals without having to go through the painful process of asking for referrals face-to-face. The secret to getting referrals without asking for them is to develop referral systems that do the asking for you. Here are six innovative systems for getting referrals without asking.

Referral System # 1
Make a list of people / businesses that sell complimentary products and services to your own product or service. If you sell athletic shoes your list might include health clubs, running clubs, basketball teams, or podiatrists. Now create a referral program that pays referral fees for people that are sent to you by your referral partners.

To make this system more effective, give your referral partners customized coupons, tickets, or cards that the referral brings with them to your business so that you can correctly track each referral source.

Referral System # 2
Approach charities in your local area to get a list of donors that already give to the charity. The United Way is a good place to start. Most United Way donors make advanced pledges or set goals to give a specified amount to the United Way.

Now approach the executive sponsor of the United Way donation drive and make a proposal. Propose that for every referral that is sent from their organization to your business, you will take a percentage of your sale and donate it to the United Way (or whatever charity they are affiliated with) in their name.

Referral System # 3
Local churches are always looking for innovative ways to raise money to sustain the programs they offer to their members. Most churches would be enthusiastic about the opportunity to receive a donation from you or your business.

Simply call up the ecclesiastical leader and ask if you can meet with him/her to talk about a potential fundraising activity. Propose that for every referral they send your way, you will donate a percentage of the sales to the church. In return, the church should agree to promote your business. This same referral tactic can be done with the booster clubs of local sports teams, Boy Scout troops and other organizations looking to raise money.

Referral System # 4
Most everyone has a barber or hairstylist they use on a frequent basis, especially if you have children. I don’t know about you, but my barber always engages me in conversation during my haircut. And most barbers and hairstylists are very happy when you give them a $2 - $3 tip. Do you see where I’m going with this?

Why not approach the local barbers and hairstylists and offer them $1 for every referral card they pass out to their customers. You might even motivate them to talk up your business by promising them a percentage of each sale that results from their referral.

Referral System # 5
The last referral system will not only bring you referrals, but will also create a lot of goodwill. I learned this tactic, strangely enough, by Princess Diana and a local real estate agent. When Princess Diana died a close associate of hers was interviewed and revealed that Diana always carried a set of “royal” thank you notes.

Every time she met with someone she would remember their names and as soon as she got in her car she would write a short thank you note to them. The people cherished the thank you notes they received from the Princess. After hearing that, I started to carry around my own box of thank you notes.

But here’s what really will make this referral tactic take off. Not long ago I received an email from a subscriber to my Marketing Best Practices Newsletter that had this phrase under the man’s signature:

By Referral Only

By Referral Only...means: We invest 100% of our time and energy to delivering first-class service to our clients. As a result, our valued clients, suppliers, and friends refer their family, friends and work associates to us for advice on buying or selling real estate. We're interested in building strong life long relationships one person at a time.

You see, its not enough to send a thank you note. People need to know that you want and appreciate their referrals. The phrase, in essence, answers the question, “What can you do for me in return for this nice thank you card?” Immediately, I had this phrase printed on the bottom of my thank you notes and my referrals took off.

How to make money with FaceBook

he rise in popularity of the soon-to-be number 1 social network site Facebook is due to a combination of two things.

1. Formerly a hangout only for high school and college students, Facebook allowed anyone to join in September, 2006.

2. In May, 2007 Facebook opened up it’s network to developers.

By opening up it’s network to developers Facebook has provided a way to make money right on the Facebook web site. Something you can’t do on MySpace. The only way to make money off of MySpace is by attracting users to another web site outside the MySpace community and making money on that site.

Below is an Alexa traffic comparison of the top two social network sites. Bold prediction: It won’t be long before Facebook becomes more popular than MySpace.

Facebook Myspace Alexa
Facebook: a developer magnet

Since opening up it’s network to developers Facebook has seen a flood of new applications created. In fact, over 1000 developers are signing up every day.

Addonomics, an open analytics platform that tracks Facebook application growth and provides stock-market-style analysis of Facebook features says that as of today…

* There are 342,015,965 installs across 5,118 apps on Facebook.
* These applications were used 23,360,190 times in the last 24 hours and have a combined valuation of $249,800,000.
* Facebook has approximately 40 million Unique Active Users in the past 30 days and a valuation between $10Bn and $15Bn.
* This translates to between $250 and $375 per active user.

7 ways to make money with Facebook

In The Facebook Economy Business 2.0 outlined a few ways application developers are making money off of Facebook.

1. Selling advertising space
Facebook apps with large audiences can make a lot of money selling ad space on their page through ad networks like Lookery, Userplane and Google Adsense.

2. Sponsorship
Advertisers are lining up to sponsor popular Facebook applications. The Food Fight! application which lets you throw virtual food at your friends is soon to be serving up virtual chicken wings from a major food chain. Tyson???

3. Sell goods and services
The future of Facebook applications is utility, not fun. Facebook application Band Tracker searches upcoming concerts and links to ticket vendor web sites. Soon, it will be common for people to make purchases from their own Facebook pages.

Lee Lorenzen, CEO of Altura Ventures provided us with the following four ways to make money with Facebook.

4. Write a Facebook book
I’ve heard about a number in the works and that means advances/royalties for authors.

5. Write a Facebook blog
There are already a number of good ones beginning to cover the Facebook eco-system but there is room for more. Once you have an audience for your blog you can start selling ads and sponsorships.

6. Develop Facebook apps as a consultant
Good / great Facebook developers are in very limited supply and so the demand is high. I’ve heard of hourly rates in the $200 per hour range for folks who can architect, write and deploy viral Facebook apps.

7. Sell your Facebook app
If you can create an app on Facebook, get it to 10K to 100K users, harvest some ad revenue from it by partnering with AdBrite for CPM/CPC ads, offer Cost Per Install ads via Adonomics and you provide data to get an Adonomics certified valuation, then you will be in a position to get top dollar for your application should you decide to sell it.

At the moment, the big winners of the Facebook jackpot are application developers. The big losers might be other social networks like MySpace, if they fail to open up their networks.

Tips reselling domain name, Make Money ! PART 2

Tip 5: Contact private parties or corporates

Have you acquired or Grabbed a great domain name and want to sell it for good price? If so then you will need to contact large businesses, private parties and corporates who are in similar business.

• Make a list of potential buyers, it can be companies who are in similar business or domain traders like ( greatdomains. buydomains) . If your domain name is generic and can be used for multiple businesses then you will have to spend more time on this step to get an exhaustive list.

• Avoid the trademarked names or names that have elements of TM. You may be forced to give up the name. This depends on several factors.

• Make a letter highlight the benefits of your domain name, traffic details, how it will benefit the buyer or provide ROI. There are sample letters that you can find on NamePros.com just do a search.

•Send out emails with appropriate subject to catch attention. It’s always good to do a follow up phone-call if you can get hold of someone in the organization.

• After you get offers, reply to each one sincerely. If the offer is low don’t get offended. It’s normal for buyers to quote a low price. It’s a positive sign as the buyer cares enough to make an offer and shows that he is interested. You will have to take this forward and work with him to get a mutual agreement on price.

• If the deal is finalized make sure you use an escrow service to transfer domain ownership and get your payment. This requires patience, hard work, smart selling strategies, negotiation skills. Persistence will get you there.

Tips on Marketing your domains:

Let enough people know that your domain is available. This will increase your chances of selling and getting potential offers. Use some marketing strategies to boost your sales:

• Put your domain names in your signature, in emails and in domain forums so it gets noticed.

• Post in domain forums, help others and seek answers from experts. This will build your reputation and give exposure to domains.

• Many forums have for-sale message boards, where you can post your names for free. Make sure you actively post there.

• Submit your domains to search engines. This is generally free and it pays well at times. Your search engine ranking will determine how much your domain is valuable.

• List your domains in directories. There are many directories that accept domains for free. Make sure you list there and day by day you will get more exposure to your domains.

• Use your domain name as your username in forums, and other websites. When other people notice the name of website there is often a tendency to visit to site.

• Invest in your domain by building a one page blog or creating some banners.

Tip 6: Market your domains

Tips on Marketing your domains:

Let enough people know that your domain is available. This will increase your chances of selling and getting potential offers. Use some marketing strategies to boost your sales:

• Put your domain names in your signature, in emails and in domain forums so it gets noticed.

• Post in domain forums, help others and seek answers from experts. This will build your reputation and give exposure to domains.

• Many forums have for-sale message boards, where you can post your names for free. Make sure you actively post there.

• Submit your domains to search engines. This is generally free and it pays well at times. Your search engine ranking will determine how much your domain is valuable.

• List your domains in directories. There are many directories that accept domains for free. Make sure you list there and day by day you will get more exposure to your domains.

• Use your domain name as your username in forums, and other websites. When other people notice the name of website there is often a tendency to visit to site.

• Invest in your domain by building a one page blog or creating some banners.

Tip 7: Don't sell your domains.

Dont sell your domains when time is not right. Domaining is a speculative business,like real estate, waiting and guessing is part of the game. A pro would tell you that each domain should be sold to the right buyer at the right time to get maximum results.

Once you have had a good appraisal or you know that your name will sell for great price, your next step is to evaluate offers you recieve carefully.

Reply to each offer you recieve with your counter offer, carefully explaining your domain worth or ROI. Once the buyer knows that you are not going to settle for less he may choose to come close to your selling price.

Another example of profitable waiting would be if a new TLD is introduced and you have got a top 1000 name. In such cases wait for 2-5 years till the TLD becomes popular and prices start to go up.

Tip 8: Get cheap domains

Want to make your first sale ? Are you looking for numbers ? Want to increase your sales ?

Well its simple, buy cheap domains so you can sell it for less and make quick sale. I am not saying buying any domain name and lowering the price is going to get you results.

What i mean is you can keep an eye on good available domains in forums, websites etc. Keep abreast with events that way you will know what new names can be of value. For eg: Microsoft is introducing a ZUNE player which is meant to kill IPOD. So you can try and grab zune.com or zunetunes.com etc. Watchout for Trademarks when you do this.

Once you have searched few good names time to register it. Choose the registrar that gives you best price. You are in domain business and every dime counts. if you buy 100 domains and save 10 cents on each domain you have already made yourself $10 by saving it.

We recommed whiz.in . Having said the above be careful of some cheap registrars that rip you off by giving free .info domains or insanely lower prices. Again do some research in forums or post a question there if you have doubts or questions.

Dont just look for business.com , what i mean is good brandable names sell too. Keep an open mind and search for brandable catchy names that upcoming or existing business can use. Generally brandable names get very low appraisal but sell for good enough price to right buyer.

Another good place to watchout is forum For-sale & auctions borads. If you are lucky you can find a great name for low $xx. Keep an eye there daily. There is a great website which shows domains for sale in all major forums, its dnwatch.biz.

Tip 9: When hard work fails, Try Smart work.

So nothing works huh? You have tried everything ?

There are some techniques and websites that you will find everywhere which are listed for domain selling. You would have done everything above, but you have not found any success. There can be many reasons.

There is a smart way to produce results. Try to find a role-model or someone that is selling the domains consistently. Try to model him, do what he does and take help. You will learn new tips and tricks from them and may suddenly make your first sale!.

While its tough to find role-models it doesnt hurt to ask in community forums or PM active members. People may answer if you ask right questions . Persistence is the key here. Try to find ways to help others so that you can be mutually benefitial to each other, that way you increase your chances of finding a role-model.

Tip 10: The 80/20 rule

If you are new to domaining business then you probably got less than 10 domains and are trying to actively sell it.

I used to do that and learnt a lesson after sometime that my domains were just not good enough , no matter how hard I tried, they were not worth the price I was asking or they were not catching the attention of right buyers.

Dont be discouraged, as we said before this is an exiciting business and requires patience and persistence.

One way is to increase your domain inventory and give more choices to your buyers and a larger domain portfolio.

Once i increased my inventory i noticed that I learnt more about this industry and I was in a better position to judge the value of names and bought even more good names.

I want to mention here that, the suggestion is to increase your inventory of GOOD domains not just any domains. Dont waste your time on domains that are not receiving responses, move-on.

The famous 80-20 rule applies here too. 80% of your income from domain will be from 20% of your inventory. Some domains will just expire while some will get offers immidiately.

part 1 : http://moneysmartbiz.blogspot.com/2009/10/tips-reselling-domain-name-make-money.html

this tips was collected from http://domainsellingtips.com/

Tips reselling domain name, Make Money ! PART 1

Tip 1: Selling in auctions.

So you have a domain name and you want a Quick Sale?. Well Auctions are the best place to look for.

The most commonly used auction sites are TDNAM & E-bay.. You can even try to auction your domains on Forums like NamePros , DNForum, DomainState etc.

Remember auction is mostly for quick sale and if you are willing to lower your prices to what would attract bidders. If you dont get any bids , chances are that you have quoted a high price, reduce the price appropriately.

♥ Once you have listed the domains in auctions you can market your auctions and send emails to potential buyers or post in Forums ( For sale / Auction boards ) etc. The more you market your auctions the better chances you have to get more bids and selling for a good price.

♥ If you have already got a bid the above tip will be very effective as it gives sense of urgency to other buyers.

Tip 2: Get your domain appraised (Free or Paid)

Are you trying to sell domains but not receiving any responses?.

Get advice by appraising. Domain appraisal does not necessarily have to be a paid service. You can get expert advice free on forums like Namepros, DN Forum etc.

• To start with post for appraisal in forums to get the feel of what others think of the name.

• DO NOT rely on these appraisals. Most of these don’t have any base. But if your domain is good then you will get lot of responses in forums.

• If you are still not able to put a price tag, get paid appraisals. Generally Godaddy, Sedo etc have fair appraisals.

• Beware of Appraisal Scammers. Read more in forums on which appraisal service NOT to choose.

• Check on Sedo, Afternic, DNJournal, Namepros, Greatdomains, BuyDomains, TDNAM, to see what similar domains are selling for.

Once you are convinced about the price tag, you are all set to go to the next step, which is Listing your domains for sale.

Tip 3: Be easily accessible by buyers

Make yourself easy to find on WWW to potential buyers.

• Many potential domain buyers look at whois information to contact the domain owners. If your information is private then you reduce the chances of receiving more bids or offers. Keep your contact information public to allow an open door for potential buyers.

If you donot want to disclose your information, use alternate email addresses, which you would check frequently.

Tip 4: Create a domain portfolio

Do you want to give buyers a quick glance to all your domains?

Domain portfolios are a great way to get coverage for all your domains. You can use the portfolio link and send it to potential buyers.

If you list your domains for sale on sedo or twnam.com then you get a link to your portfolio, you can use this link to send it to your prospective buyers. What’s good about sedo portfolio is that if you have parked you domain on sedo the portfolio also gives a quick glimpse of your domain traffic.

How to create a portfolio on TWNAM.com

1. Register for FREE account on TWNAM.com
2. Click Sell domains to add domains individually or use paid bulk upload service.
3. Login & Goto My account . Your user number will appear in address bar eg: http://twnam.com/user/21 , where 21 is your number.
4. The link to your domain portfolio is http://twnam.com/portfolio/21 . Go to this page and see how you can filter domains by category, Price or TLD. Send the link in address bar to your customers and reap benefits.

• Whenever you get an enquiry for a domain, you can slip in your portfolio link in your replies so that buyers can glance through and check if anything catches their attention.
• Use the portfolio link in your signature in forums and emails.

part 2 : http://moneysmartbiz.blogspot.com/2009/10/tips-reselling-domain-name-make-money_03.html
this tips was collected from http://domainsellingtips.com/

The Second Wave of Display: Math and Science Rule the Day

Earlier this year, Wenda Harris Millard, former head of display ad sales for Yahoo!, and more recently co-CEO of Martha Stewart Online, was quoted widely for her rant at the January IAB annual meeting that we needed “More Art, Less Science!” in online advertising. She issued her rallying cry, “we must not let our assets be traded like pork bellies!” The word “Google” wasn’t mentioned until the third day, when [now former] president of Display Advertising for Google, David Rosenblatt, took the stage, and the word “algorithm” was nearly shortened to a four letter word.

The Google machine can’t be stopped however, and last week the firm launched its new offensive in digital marketing, with DoubleClick AdExchange v2.0. Unlike Ms. Millard and many other agencies, publishers, and ad networks, who fear this revolution as the ultimate battle of art and science, we believe that this product launch, in conjunction with Adobe’s acquisition of Omniture, further accelerates the perfect blend of accountable creativity and a new wave of art and science together.

It’s important to note that display ad exchanges aren’t that new — Flycast was around in the late 90’s and more recently, Yahoo bought RightMedia, and Microsoft acquired AdECN. Both Yahoo’s and Microsoft’s ad exchanges are successful and growing, and Yahoo recently added a front-end powered by AdReady to help open up their exchange to SMBs. Yet auction-based ad exchanges are waiting for a catalyst to go mainstream. We believe the long-awaited (and anxiously feared) Google launch is the driver for growth and competition for all three major exchanges.

What’s Different?

For the first 15 years of the Internet, advertisers large and small generally turned to their ad agencies for display media buying. These agencies created the campaigns ideas, made lots of banner ads, negotiated with the ad networks and publishers they represented, and then selected and executed the various flights of display ads. The ad networks pre-negotiated the CPMs (Cost Per Thousand display impressions) with all the publishers where they could place banners, from global powerhouse media sites like Martha Stewart Online down to the local blogger writing about flowers and homemaking. Folks in the industry made it more efficient with behavioral targeting and other methods, but at the end of the day, banners and rich media flew around like crazy through daisy-chained ad networks.

The main effect of this on advertisers was information asymmetry, inefficiency, and loss of bargaining power — resulting in lower ROI. There were three layers of negotiation between the advertiser and their ads, and the potential for poor targeting and simple mishandling was significant. The hidden effect was that small and mid-sized advertisers couldn’t get good placements on major sites (at decent rates) because agencies negotiated with these publishers by aggregating all of their client buys — effectively locking out small advertisers not represented by an agency.

Ad Exchanges, however, turn the tables in a way similar to how search advertising auctions impacted advertising. Ad Exchanges automate more of the process of buying and selling display ads -taking out layers of negotiation and information asymmetry from the equation- and essentially making it more like search engine marketing (where tens of thousands of advertisers are placing their own ads in real time). Instead of having to go to an agency, advertisers can simply go to exchanges like Yahoo!’s mydisplayads, select some ads, modify them, and then select the auction-based CPM prices they are willing to pay. They can identify the category of publishers and websites down to the individual website level, they can start and stop campaigns in near real-time, and they don’t have to make massive buys to do it. They just have to be good at their own math and science.

This puts the power squarely back in the hands of the advertisers, a situation of particular concern to agencies.

Perhaps the most significant difference with Google’s launch is that, DoubleClick Exchange 2.0 is integrated with Google’s AdWords and AdSense solutions — bringing a significant base of buyers and sellers immediately into the display auction market. While RightMedia and AdECN brought the auction to the masses — Google is bringing the masses to the auction — and that’s the catalyst that will transform all three major players.

Who’s Impacted?

DISPLAY MEDIA AGENCIES: The Agencies have the most to lose in this dramatic shift. Agencies will suffer from the increased transparency of the media CPMs, and increased efficiencies offered by automated creation, handling and placement of their display ads. Clients will be more demanding for measurement, monetization and maximization of their display media spend.

AD NETWORKS: The Ad Networks will also be impacted, as their opaque negotiated rates will come under scrutiny and pressure from the advertisers and agencies as described above.

ADVERTISERS: Advertisers benefit the most from this launch, as they will have more selection of more inventory that is easier to reach and place without having to pay all the middlemen.

YAHOO! and MICROSOFT: Yahoo and Microsoft have a big opportunity here. While Google’s launch of DoubleClick Exchange 2.0, integrated with their search capabilities, might seem like a direct incursion into Yahoo’s display stronghold, Yahoo and Microsoft still have much larger networks of sites. Google’s launch will stimulate new interest in display advertising across the board, however Yahoo and Microsoft have the more established exchanges on which this new interest will be capitalized. Add to this, the Bing/Yahoo! relationship around search and the potential to integrate their search and display offerings, and again we end up with a scenario where the big three have an interesting strategic scenario, and advertisers are the ultimate winners.

PUBLISHERS: Website publishers have the most to gain, but likely will react in a way adverse to their interests. Publishers have to decide who will be allowed to advertise on their sites, and at what rate. Premium publishers like Washington Post, ESPN, Facebook and others will continue to have an in-house sales team to maximize the value of their premium inventory. Mid-market publishers will likely react negatively to an Ad Exchange dominated world, as they will have less ability to control the prices of the CPMs on their site and will view their inventory as being commoditized, as in Ms. Millard’s quote at the beginning of this piece. This initial dip in CPMs will be counterbalanced by a greater quantity of advertisers competing for those slots. Ultimately, inventory will get filled more quickly and competitive bidding will occur, thus stabilizing the CPMs at rates higher than one might initially suspect.

ONE BIG CAVEAT
The biggest concern and caveat to all of the opportunities mentioned above is if the publishers, agencies and ad networks fight back so strongly that no one plays with the ad exchanges, and stifles their growth. Unlike with search, where Google, Yahoo and Bing! are both the exchange and the end publisher, in the display world, the big three are the exchange but not the primary end publisher. If quality publishers don’t make their inventory available to the exchanges to release the pent-up and accelerating demand, then we’ll end up with no improvement and no change in the display market.

ACTIONABLE INSIGHTS

Actionable Insight 1: You can’t manage what you don’t measure. Start demanding your detailed, daily, display ad metrics from your agency. The state of the industry is that whoever has the contract with the Ad Server owns the data — so you may not own your own data. Check on that, and make sure you get it. Not just the high level impressions, clicks and costs, make sure your data includes the publisher, segment, conversion events and actions ON A DAILY BASIS. If you can get the data, Covario can help automate the aggregation and analysis through it’s Marketing Action Platform.

Actionable Insight 2: Don’t wait for the change, be the change. Don’t wait for your display ad agency to suggest they start buying on the exchanges - they won’t. Demand to know which Ad Networks they are using, ask them to start working with the big three ad exchanges — and demand that you get the side-by-side results. Alternatively, you can have your own in-house team start placing experimental buys on the exchanges, to see if you get better results, more cost effectively, than the display media agency.

Actionable Insight 3: Think outside the box on who should be doing the work. Ironically, the best people to start doing auction-based display buys for you may not be your traditional banner ad folks — it’s probably your search team. The quantitative, on-the-fly, complex data set management and competitive skills used in search marketing are much better suited to the auction-based model. We recommend that you talk to your in-house paid search team, your agency’s paid search team, or your search marketing agency to evaluate the differences in process and skillets.

Actionable Insight 4: Don’t forget the Art part. There’s still a huge opportunity for great creative in display advertising. While there will be significant efficiencies driven from the new auction-based display models, advertisers will also be able to select from thousands of very good, proven, pre-built customizable ads. Creative excellence will continue to be an important differentiator just as it is search marketing, which is only text. Covario is already adding features to Covario Paid Search Insight to help optimize creative copy in addition to position and payment. The same functionality in Covario Paid Search Insight will be available to help measure and manage display ad creative as well.

Actionable Insight 5: Start measuring search and display together. Too many companies still view search and display as separate silos and don’t compare apples to apples for attribution modeling. Ad Exchanges will offer the perfect opportunity to truly compare search and display side-by-side, as they will be coming from the same provider. They will be offering higher degrees of transparency than ever before, and the CPMs and CPCs are more likely to be aligned in an auction based world.

Thus, Google’s Doubleclick Exchange launch should not end up being a battle between the creatives and the scientists, between the publishers, agencies and the advertisers, or even between your own left brain and right brain. This launch will be the catalyst that ushers in a new wave of interest in digital marketing and brings new opportunities to all the players.

eBay, PayPal Executive News

Reading AuctionBytes: eBay, PayPal Executive News

eBay and PayPal have made a number of new hires of late. PayPal recently hired three industry veterans to help drive global growth and said it expects more than half of its growth from outside the U.S. over the next three years. John McCabe is now senior vice president of worldwide operations for PayPal, responsible for risk operations, customer support and payment operations. Ed Eger is senior vice president of transaction management, covering risk management and core payment processing worldwide. Renier Lemmens will lead PayPal's business in Europe, where he will be responsible for expanding usage of PayPal on eBay and on other ecommerce sites across the region, as well as supporting European developer adoption of PayPal X, PayPal's platform initiative. All three executives will report to PayPal President Scott Thompson. Meanwhile, eBay hired Eric Brill, PhD, as vice president of research and applied science where he will lead the company's existing eBay Research Labs. Brill comes to eBay most recently from Microsoft where, among other roles, he founded and led that company's Text Mining, Search and Navigation Research Group. Of Brill's hiring, eBay CTO and SVP of Marketplaces Product Mark Carges said, "Search is all about predictions, highly educated guesses about what people really mean when they type in a word like Diesel or a phrase like "red, white and blue." Eric's expertise in natural language processing and data mining is a huge asset as we continue to improve our ability to determine customer intent and get the right products in front of the right buyer at exactly the right moment." Andreessen Added to HP Board, Swett Joins Shutterly Board In other news, former eBay Chief Operating Officer Brian Swette hass joined Shutterfly's Board of Directors. Mr. Swette oversaw eBay's international expansion, marketing and customer support and was instrumental in expanding the company into new product categories, including used cars. And Marc Andreessen, who co-founded Netscape and Ning and is co-founder and general partner of Andreessen Horowitz, has been elected to serve on the HP board of directors. Mr. Andreessen currently sits on eBay and Facebook's board, and his venture capital firm is part of a consortium that agreed to buy a 65 percent stake in eBay's Skype subsidiary.